>Direct Mail

 

Great direct mail

 

gets great response.


Direct mail has one huge advantage over other types of media: If you target your customer accurately and make your message completely relevant to their needs you can be virtually guaranteed a response.

Our many years as the AA's Direct marking agency has shown us that smart use of data for direct mail means you can bring an extraordinary level of understanding and insight into how you communicate with your customers.

It's this intelligence coupled with the tactile nature of Direct Mail that makes this medium so powerful.

Direct mail is almost a science but the truth is, you still need great customer insight, a powerful offer and appropriate creative to get a good response.

What's more, direct mail is entirely measurable. Mail out your pack and watch your responses come in – they'll tell you a lot about your offer and your message.

The motto is: 'test and learn'. So contact us today and find out how we could imporove your response rates.

 

 

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Bright's direct response press ads for the AA helped keep their call centre fed with nice warm leads.

Scamp of direct mail pack

"With DM you can target your customers, understand who they are and develop a message that talks directly to them."

>How Bright can help

Bright have an impressive track record in DM. We've worked on large campaigns with high frequency mailings – for the likes of the AA, Cable & Wireless and ntl.

We've also worked on smaller campaigns for clients, be it acquisition, cross-sell or retention; we believe we have the skills to deliver results, whatever the campaign.

But knowledge and experience don't make up the whole story. Insight and a culture of creativity is where Bright will really add the value to your direct mail campaign. Drop us a line to find out more